Key Takeaways
- Vinted Go’s chief executive, Vytautas Atkočaitis, argues that out-of-home delivery, not the doorstep, is the only commercially workable way to move millions of low-value, consumer-to-consumer parcels.
- Second-hand e-commerce behaves nothing like traditional business-to-consumer retail, and carriers built around one-off, higher-value deliveries are poorly suited to it.
- Lockers, parcel shops and data-driven routing are positioned as the fix, with greater network density and redesigned operations doing the real work on cost.
- Declining letter volumes make this new wave of C2C parcel traffic a genuine opportunity for postal operators willing to redesign around it rather than bolt it onto an existing network.
- Expanding out-of-home delivery across Europe will depend on carriers, platforms and postal operators cooperating, rather than each building their own closed network.
The home delivery model that legacy carriers built their businesses on was never designed for the economics of second-hand e-commerce, and Vinted Go’s chief executive has just said so in public. As an Ecommerce Logistics Consultancy, we see this pattern again and again: carriers optimise their networks for yesterday’s parcel mix, then get caught out when a new one turns up at volume.
Why Re-Commerce Breaks the Traditional Delivery Model
Speaking on the Parcel and Postal Technology International podcast, Vytautas Atkočaitis, chief executive of Vinted Go, laid out why consumer-to-consumer shipping is a different problem from traditional business-to-consumer delivery. Second-hand e-commerce is growing fast, but it produces millions of low-value shipments between individuals rather than a smaller number of higher-value parcels moving out of a single warehouse. That changes the economics completely. A delivery network built to justify a van on every residential street for a handful of parcels a day cannot absorb that kind of volume affordably.
Atkočaitis’s answer is out-of-home delivery: lockers and parcel shops, supported by data-driven technology, rather than doorstep drops. He is explicit that greater network density and redesigned operations, not incremental tweaks, are what make low-value C2C delivery commercially viable. That is a direct challenge to carriers still treating out-of-home as a secondary option bolted onto a home delivery core.
What This Means for Logistics Vendors Right Now
There is a genuine opportunity buried in this for postal operators specifically. As letter volumes keep falling, secondhand e-commerce offers a real, growing source of parcel traffic to replace it, but only for operators willing to build network density and out-of-home infrastructure rather than defend a letter-era cost base. Atkočaitis also points to collaboration, carriers, platforms and postal operators working together, as the thing that will actually expand out-of-home coverage across Europe. Vendors who wait for a single player to solve this alone will be waiting a long time.
The concrete action for any vendor reading this: audit how much of your current network capacity depends on home delivery density that re-commerce volumes will not pay for, and start the conversation with locker and parcel shop partners now, before a competitor’s out-of-home network becomes the default for a whole category of low-value shipments.
If you want to stay ahead of these shifts, get in touch with the Liberty Jai team and find out how we can sharpen your sales strategy.
Re-commerce is not a niche trend any more, it is a structural shift in where parcel volume comes from, and the carriers that redesign around out-of-home delivery now will own the category before the rest catch up. Liberty Jai works with logistics and supply chain vendors to spot exactly these inflection points and turn them into commercial wins.
Ready to grow your logistics business? Talk to Liberty Jai today and find out how our Ecommerce Logistics Consultancy expertise can open doors for your business.